Etnic Trade

The so-called ethnic trade is a relatively new market instrument and results in a strong growth market for both our industrial partners and ourselves. The central points in ethnic marketing are efficient telecommunications offers and specific solutions through a differentiated analysis of needs and target groups. The effects of such efforts are extremely complex and alter the lives of customers far more than it initially appears. In addition to communication, ethnic marketing also contributes to integration, elimination of discrimination, and avoiding dubious black and niche offers.